September T2B Comm Convo: Creative Digital Storytelling in Science and Biopharma Communications
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CREATIVE DIGITAL STORYTELLING IN SCIENCE AND BIOPHARMA COMMS WITH TOD PLOTKIN
Our September Comm Convo guest believes that, despite the roadblocks inherent in the complex and highly regulated environment in which we operate, our digital storytelling should be as innovative as our industry's advances. From working with the CIA, to the American Red Cross, to Pfizer and many spaces in between, Tod Plotkin, of Green Buzz Agency, understands the challenges we biopharma communicators encounter when pushing the envelope on creative content for our orgs and clients.
We'll take a look back at the making of several of Tod's more memorable campaigns, including the work he did during COVID to build connection and trust in vaccines. He'll also divulge the rationale he's used to bring clients in conservative industries like ours on-board for nontraditional narrative development.
WHY ATTEND?
Discover effective strategies to navigate regulatory hurdles while maintaining creativity in your digital storytelling efforts.
Explore case studies to understand how strategic digital storytelling can foster trust and engagement in sensitive or technical topics.
Acquire practical tips for managing digital storytelling across multiple platforms like video, websites and social media, whether you’re part of a large team or operating as a solo communicator.
MEET OUR SPEAKER
As Founder and Principal of Green Buzz Agency, Tod Plotkin oversees video content creation for iconic advertising campaigns and impactful online branded documentaries. Highlighted projects in his career have included executive producing Ad Council’s video content for the Love Has No Labels Campaign, as well as overseeing one of the most viewed branded documentaries distributed through Facebook. Tod has directed Green Buzz Agency to be a cutting-edge creative force in authentic storytelling.
Tod is a leading voice in digital content. He speaks monthly at national conferences on digital video strategy for organizations like PR News, Public Relations Society of America and American Marketing Association. Tod is a six-time Emmy winner for best short format program and three-time Webby honoree.