Using marketing signals to accurately predict brand health

​Most human behaviors fall into patterns that are observable in data. As such, the rise of predictive intelligence shifts the paradigm for PR firms seeking to understand how humans will react to brand campaigns, announcements, and shortfalls.
 
Senior Vice President and Director of Strategic Intelligence, Brian Mossop, will join NewsWhip’s CEO, Paul Quigley, on June 30th to discuss some of the ways that prediction can be used in advanced brand reputation forecasting.

​Join us to explore:

• ​The media’s influence on brand health scores

• ​Data quality and its usability for predicting outcomes

• ​Prediction in real-time use and deeper historical planning