Most human behaviors fall into patterns that are observable in data. As such, the rise of predictive intelligence shifts the paradigm for PR firms seeking to understand how humans will react to brand campaigns, announcements, and shortfalls.
Senior Vice President and Director of Strategic Intelligence, Brian Mossop, will join NewsWhip’s CEO, Paul Quigley, on June 30th to discuss some of the ways that prediction can be used in advanced brand reputation forecasting.
Join us to explore:
The media’s influence on brand health scores
Data quality and its usability for predicting outcomes
Prediction in real-time use and deeper historical planning
Most human behaviors fall into patterns that are observable in data. As such, the rise of predictive intelligence shifts the paradigm for PR firms seeking to understand how humans will react to brand campaigns, announcements, and shortfalls.
Senior Vice President and Director of Strategic Intelligence, Brian Mossop, will join NewsWhip’s CEO, Paul Quigley, on June 30th to discuss some of the ways that prediction can be used in advanced brand reputation forecasting.
Join us to explore:
The media’s influence on brand health scores
Data quality and its usability for predicting outcomes
Prediction in real-time use and deeper historical planning