[Donor Participation] Engagement to Major Gift: Lessons from Case Studies with Adam Platzer

May 12 (Wed), 4:00 PM - 5:00 PM Coordinated Universal Time


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Event Information

In this Donor Participation Project session, we’re honored to welcome Adam Platzer, Assistant Vice President for College Advancement at RIT.

Adam will be walking us through his work on Forward Fundraisers, a free resource where he studies the links between engagement, cross-organizational collaboration, and major gifts.

He has prepared and analyzed multiple case studies that help us understand the sequence of events that lead to major gifts, starting at the very beginning of a relationship.

The Donor Participation Project (DPP) convenes fundraising professionals who are concerned about the nationwide decline in donor participation (20 million US households lost between 2000-2016).

We believe this can be solved by changing our fundraising practices and want to learn from peers who are moving the participation needle.

Discuss this Topic and Learn with Adam Platzer During our May 12 Lunch Analysis

  • Please review the case study videos prior to the session.

  • This event will take place over Zoom.

  • The session will be recorded and accessible post-event for DPP members only.

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