​A question we often get from founders is how can they successfully fundraise for the first time. VC fundraising dynamics can feel opaque, so we’re bringing together VCs at some of the top NYC firms to discuss deal flow and optimizing the relationship between founders and VCs.

​What do general partners value in a deal memo? How can founders support associates in making a captivating case? Find out in our exclusive Mercury Raise NYTW event with Forum VC and Primary VC.

​Mercury

​​Mercury lays the groundwork for ambitious companies to operate for excellence with banking and credit cards* engineered for the startup journey. With a powerfully smooth product experience, founders and finance teams can manage and safeguard their money with fewer hurdles, thoughtfully meet the needs of a scaling team and business, and receive expert guidance from those that have successfully navigated their challenges before. More than 200K startups choose Mercury to perform at their highest level.

​*Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group and Evolve Bank & Trust, Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard.

​Speakers  

​Naomi Goez is a Principal at Forum Ventures, a B2B SaaS early stage fund. Working in the world of commerce, Naomi managed Western Hemisphere production and sustainability initiatives at Centric Brands and later joined a pre-seed stage circular economy startup supporting the founder through the fundraising process. At Forum, she works on both the accelerator and the pre-seed fund, focused on deal origination, evaluation and execution. She also spearheads all thesis development at the firm, and has worked on healthcare, vertical AI, and supply chain theses. Naomi received her MBA at The Wharton School while working at Alpaca VC.

​Zach Fredericks is a Principal at Primary, where he focuses on enterprise software and supply chain technology. Prior to joining Primary, Zach was a product leader at Loadsmart, a digital logistics platform. During his time there, he oversaw the company's freight marketplace, trucking ERP, and various financial products. Outside of his day job at Loadsmart, he co-founded the Supply Chain Collective, an investment syndicate that connects supply chain startups with angel investors from the industry. Before his product career, he was an Analyst at BlackRock Private Equity Partners and received a BA in International Relations from Brown University. 

​Natalie Riso currently runs founder success programs and builds founder tools under the Mercury Raise umbrella. She’s a prolific marketer, operator, and thought leader at the intersection of impact, startups, and personal branding, and has been featured for her marketing work in Inc., AdWeek, Vice, and Cosmopolitan. In addition to frequently mentoring accelerators including LOI Labs and a16z’s TxO program on the Lean Startup methodology and B2B marketing, she previously led content marketing and partnerships at LTSE and 500 Global, one of the most active early-stage VC firms globally, and was the youngest recipient of Linkedin's Top Voice award.

​This event is a part of #TechWeek - a week of events hosted by VCs and startups to bring together the tech ecosystem. To explore more Mercury events during NYTW and beyond, visit mercury.com/events.