B2B Marketing in 2025: Trends, AI Impact, and What’s Actually Working

​Join a group of marketing leads from hot Berlin B2B tech startups for an open discussion about what’s actually working in marketing right now!

​We’ll talk about how AI is used in teams, what’s changing in the role of marketing, and the challenges that come with running marketing in fast-paced environments.

​Whether you're a solo marketer or leading a team, you will get insights and inspiration from our speaker and the audience.

​Speakers

• ​Alina Kovalchuk – Head of Growth at BIT (Edtech)

• ​Julieta Varsano – B2B Marketing Lead at Upvest (Fintech)

• ​Valeria Acer – Marketing Manager at Cozero (Sustainability)

• ​Host: Polina Efimova – Co-Founder at La Sopa (Content & SEO)

​Topics

• ​The biggest challenges marketing leaders face right now

• ​How AI is changing the way teams work

• ​What CEOs expect from marketers vs. the reality

• ​What to do when budgets are tight

• ​Honest stories about burnout, pressure, and leadership

​Most questions will come from the audience — we’re keeping this real and interactive!

​Schedule

​18:00 – Doors open
18:30 – Panel discussion & Q&A
19:15 – Networking, snacks & drinks

​About the organizers

• ​Haus of Marketing
  A community for Berlin’s marketing talent — offering events, education, coaching, and networking to support career growth.

• ​La Sopa Content
  A Berlin-based content marketing agency helping B2B startups grow through SEO, thought leadership, and content strategy.

• ​Beam is a German educational center that provides you with the latest up-to-date Weiterbildung IT programs that upgrade your career with new digital skills and AI instruments. We support professionals who want to become more equipped with modern technologies and find better job opportunities.