​Y grefft o adrodd straeon ysbrydoledig

​Cyflwynir drwy gyfrwng y Saesneg

​Nodau

​Sut gallwch chi ysbrydoli pobl i ymweld â’ch mudiad a’i gefnogi? Gallwch chi greu cynnig cymhellgar, gan gofio eich bod yn gydran hanfodol o adrodd straeon yn effeithiol. Bydd y sesiwn ryngweithiol hon yn rhoi hwb i chi greu negeseuon pwerus ar gyfer eich mudiad.

​Cynnwys

​Rydych chi’n gwybod pam mae eich mudiad yn ffantastig ac rydych chi’n frwdfrydig ynghylch ei botensial – ond a allwch chi gyfleu hynny i bobl eraill? Mae’r sesiwn ymarferol iawn hon yn eich tywys drwy’r prif brosesau y bydd angen i chi eu dilyn i greu achos pwerus dros gefnogi eich mudiad. Fe wnawn ni eich helpu i ddod â’r adnoddau y bydd eu hangen arnoch ynghyd i greu negeseuon cryf y gall eich mudiad eu defnyddio ar gyfer ystod lawn o weithgareddau codi arian a marchnata.

​Canlyniadau Dysgu

​Trwy gwblhau’r rhaglen, byddwch chi’n:

• ​Dealltwriaeth y prif egwyddorion o godi arian gan unigolion

• ​Deall rôl datganiadau achos a’r achos dros gymorth

• ​Y sgiliau allweddol sydd eu hangen i ddatblygu eich datganiad achos eich hun

​I bwy mae’r cwrs hwn?

​Ymddiriedolwyr, staff a gwirfoddolwyr mewn mudiadau sy’n newydd i godi arian neu farchnata.

​Cymhwysedd

​Caiff y rhaglen am ddim hon ei chyllido drwy ein prosiect Catalydd Cymru: Ehangu Gorwelion, a gyllidir gan Gronfa Dreftadaeth y Loteri Genedlaethol, a chaiff ei chynnig yn benodol i fudiadau Treftadaeth* gwirfoddol yng Nghymru / mudiadau sy’n rhedeg prosiect treftadaeth.

​*Gellir diffinio treftadaeth fel:

• ​Treftadaeth Gymunedol – e.e. prosiect sy’n canolbwyntio ar ardal leol er mwyn gwella adfer dehongli’r amgylchedd naturiol neu adeiledig

• ​Diwylliannau ac Atgofion – e.e. dathlu diwylliannau amrywiol drwy’r celfyddydau/prosiectau hanes llafar

• ​Tirweddau a Threftadaeth Naturiol – e.e. hybu natur/bioamrywiaeth

• ​Adeiladau a Henebion Hanesyddol

• ​Diwydiannol, Morol a Thrafnidiaeth

• ​Amgueddfeydd, Llyfrgelloedd ac Archifau

​Hwylusydd

​Bethany Helliwell-Smith, Ymgynghorydd Codi Arian Cyswllt, Anogwr a Hyfforddwr
Mae Bethany yn ymgynghorydd codi arian, yn anogwr a yrrir gan ddiben ac yn hwylusydd hyfforddiant gyda mwy na 13 mlynedd o brofiad ymarferol yn gweithio mewn mudiadau Datblygu Rhyngwladol a Diwylliant a Chelfyddydau, fel y Groes Goch Brydeinig, Canolfan Mileniwm Cymru a Frank Water. Mae wedi codi swm sylweddol o arian drwy roi unigol, aelodaeth a rhoddion mawr. Yn 2020, hyfforddodd fel anogwr ac mae bellach yn cefnogi codwyr arian ac arweinwyr elusennau i wneud gwahaniaeth positif yn y trydydd sector, ac yn eu grymuso i ofalu am eu hunain.

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​The art of inspiring storytelling 

​Delivered through the medium of English

​Aims

​How can you inspire people to visit and support your organisation? You create a compelling proposition, remembering that you are an essential component of effective storytelling. This interactive session will give you a jump-start to creating powerful messaging for your organisation.

​Content

​You know why your organisation is fantastic and you are passionate about its potential – but can you explain that to others? This very practical session walks you through the key processes that you will have to undertake to create a powerful case for support for your organisation. We will help you to bring together the resources that you will need to create strong messaging that your organisation can deploy for a whole range of fundraising and marketing activities.

​Learning outcomes

​By completing the programme, you will:

• ​Understanding of the key principles of fundraising from individuals. 

• ​Understanding of the role of case statements and the case for support.

• ​Key skills needed to develop your own case statement.

​Eligibility

​This free programme is funded through our Catalyst Cymru: Broadening Horizons, funded by the National Lottery Heritage Fund and is specifically for voluntary Heritage* organisations in Wales / organisations running a heritage project.

​*Heritage can be defined as:

• ​Community Heritage – eg a project focusing on a local area to improve/restore/interpret the natural or built environment

• ​Cultures and Memories – eg celebrating diverse cultures through the arts/oral history projects

• ​Landscapes and Natural Heritage – eg promoting nature / biodiversity

• ​Historic Buildings and Monuments

• ​Industrial, Maritime and Transport

• ​Museums, Libraries and Archives

​Who is the programme for?

​Trustees, staff and volunteers in organisations that are new to fundraising or marketing.

​Facilitator

​Bethany Helliwell-Smith, Associate Fundraising Consultant, Coach and Trainer 
Bethany is a fundraising consultant, purpose-driven coach and training facilitator with over 13 years of hands-on experience working in International Development and Culture & Arts organisations, such as the British Red Cross, Wales Millennium Centre and Frank Water. She's raised significant funds through Individual Giving, Membership and Major Gifts. In 2020, she trained as a coach and now supports fundraisers and charity leaders to make a positive difference in the third sector, while empowering them to look after themselves.