

GW Members-Only Masterclass - From full-time to fractional: A story of 100 real conversations
Do you face pushback when you mention fractional work? You're not alone. When Neda Sahebelm left her cushy full-time role to go fractional, she heard it all:
From potential clients: "I need someone who'll be fully committed, not committed at a fraction."
From well-meaning mentors: "Just join another startup, take them to exit, THEN try fractional."
From other fractionals: "Either rebrand yourself or prepare for the uphill battle."
From pragmatic friends: "Times are tough - it's hard enough to get full-time work. Why start now?"
Sound familiar? Here's the good news: Neda cracked the code through 100 real conversations with ideal clients.
In this masterclass, you'll gain:
Clarity on what's really driving your ideal clients' fears - and how to address them authentically
The exact two questions that turn skeptical prospects into engaged conversations (tested and refined across 100 client calls)
A proven system that took Neda from zero clients to consistent 5-figure months - and how you can adapt it for your own fractional journey
Neda Sahebelm is an Ops Generalist who's spent a decade building and scaling high-performing workplaces:
✓ Helped a European VC expand to the US and invest their first $10M
✓ Guided FOX/NatGeo EMEA through the $70B Disney acquisition
✓ Scaled Multiverse (UK's first EdTech unicorn) from pre-seed to $1B+ valuation
After hiring 500+ people globally and maintaining 98% retention rates, she left the corporate world to help underrepresented founders succeed through her consultancy, keshty.
For aspiring fractionals, she openly shares her journey on her newsletter, the minority misfit, documenting both wins and challenges in real-time.