Cover Image for Why Lives in the Deep: The Laddering Technique
Cover Image for Why Lives in the Deep: The Laddering Technique
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Why Lives in the Deep: The Laddering Technique

Hosted by Chris R. Becker & Designlab Community Events Host
Zoom
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Past Event
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About Event

What does a Designer have in common with Jacque-Yves Cousteau? A Designer must be willing to dive into the deep to find the truth that sustains their work.

Come join this Design Talk to learn more about UX, user research and using the Laddering Technique to find user insights.

Agenda:
• Introductions (~5 min)
• User Research and User insights (~15min)
• The laddering technique (~15min)
• Driving a Why (~10 min)
• Conversation / Q&A (~15)

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