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Why Lives in the Deep: The Laddering Technique
Hosted by Chris R. Becker & Designlab Mentor Community Host
Registration
Past Event
About Event
What does a Designer have in common with Jacque-Yves Cousteau? A Designer must be willing to dive into the deep to find the truth that sustains their work.
Come join this Design Talk to learn more about UX, user research and using the Laddering Technique to find user insights.
Agenda:
• Introductions (~5 min)
• User Research and User insights (~15min)
• The laddering technique (~15min)
• Driving a Why (~10 min)
• Conversation / Q&A (~15)
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