Convert, Retain, Repeat - Build Customer Success That Drives Real Adoption

​Customer Success isn’t just a department - it’s a mindset. Especially for early-stage startups, it can make the difference between users who ghost you… and customers who grow with you.

​In this hands-on workshop, we’ll break down what CS really means and why it’s crucial from day one. Learn how to go from testers to loyal, paying users - and design a lean CS strategy that fits your current stage.

​🚀 What you’ll take away:

• ​Clear steps to building onboarding flows that actually work

• ​A customer journey you can map (and execute) right away

• ​A powerful framework to move from PoC to paying customers

• ​A clear understanding of Customer Success beyond buzzwords

​👩‍💼 About the Speaker

​Antoinet van Dalen is a seasoned operator and founder with 15+ years of experience driving customer success and operational growth across SaaS, HRTech, VideoTech, and AdTech. She has managed enterprise accounts worth over €7M, scaling customer operations and boosting retention at every stage.

​As a Business Angel and board member at Vitivisio, MonCab, and the Netherlands France Chamber of Commerce, Antoinet brings strategic insight and hands-on experience to early-stage startups. She also mentors at HEC Incubator and Station F, helping founders build customer-centric growth engines.