How I Amplitude: Five Ways the Square Lifecycle Team uses Cohorts

​In this How I Amplitude, Anas Farah, Business Intelligence Analyst - Lifecycle Marketing Data Science at Square, will share how he uses cohorts in his work.

​He'll go in the weeds and share:

• ​How he builds cohorts and spots opportunities

• ​Five specific use cases from his work

• ​How the team measures results

​If you're new to this series, "How I Amplitude" is a biweekly series where one Amplitude community member shares their work and goes deep into how they use Amplitude.