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Letting product strategy drive your roadmap with Matt O'Connell, Founder/CEO of Vistaly

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How does your team prioritize what you should work on next?

It’s far too common to prioritize pet projects coming from someone on the leadership team, the most recent feature request from a customer/sales call, or even whatever the product manager’s “gut” says is the best next thing to build. Unfortunately, this often leads to product bloat, unhappy engineering & design teams, dissatisfied customers, and ineffective product launches.

Building innovative products is hard, so what would it look like to prioritize work that ACTUALLY ladders up to an outcome, or even better yet, the overall company strategy?

About the speaker

Matt O'Connell is the founder and CEO of Vistaly, a visual decision-making tool that connects all aspects of your product. From strategy to discovery to delivery.

Matt has worked on software projects for several companies, from startups to giant corporations like GE and HBO–seeing first-hand what happens when teams lack the critical context that connects their work to a broader strategy and how it gets in the way of discovering opportunities to move strategic objectives forward.