PLG can be an incredibly powerful go-to-market motion. But even the best product-led companies need great product marketing to be break out hits.
Matt Hodges has seen the power of great marketing at product-led companies as the first marketer at Intercom, and leading marketing at Loom.
⭐️ Product and marketing are two sides of the same coin
⭐️ Your team is doing marketing whether they know it or not
⭐️ The marketing things you must nail for product-led to work
Today Matt is the Head of Product Marketing Craft at Atlassian, helping them to define what great product marketing looks like in a scaling organization, and implement the programs and training so their PMMs can master this craft.