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There’s increasing pressure for distributors to advance their digital offerings through dropshipping and marketplaces, with the potential to positively impact outcomes across the business.
But launching a marketplace is no small feat, and many decision-makers find it challenging to demonstrate the value of a marketplace to their executives and shareholders.
In a study commissioned by Nautical Commerce, Forrester Consulting conducted a cross-industry survey of 121 North American decision-makers about their firms’ digital marketplace solutions and how adopting a marketplace business model contributes to their overall business growth.
On Tuesday, July 25, at 3 PM EST, Ryan Lee, CEO and Founder of Nautical, will sit down with guest, Joe Cicman, Senior Analyst at Forrester, to discuss the results of the study and provide actionable marketplace strategies based on findings. Together, they’ll review:
The greatest challenges organizations face when building a marketplace
Average year-over-year business growth after launching a marketplace
How organizations determine success and reduce risk