Marketing without a budget. How any brand can compete and win
"If only we had a bigger marketing budget" said every marketing person everywhere. "We'd be the market leader for sure."
But when you're a smaller company or a one-person army, every dollar counts. Splashing money on 'awareness' and 'branding' campaigns isn't always a viable option. You have to turn those advertising dollars into revenue or else the business is in trouble.
Jessie Paul has been consulting businesses large and small for over 20 years on how to stretch marketing budgets and avoid costly advertising campaigns altogether.
Drawing on her experience in marketing leadership roles in some of India's largest IT companies, Jessie has built a repeatable framework and strategy that any business can use to make themselves heard in a crowded market place.
She'll show you how household names like Zara, Zoom, Canva, and many more brands have grown to multi-billion dollar companies without relying on conventional advertising.
While you may or may not have such lofty goals for your business, the strategies and techniques these companies employed can be replicated by any business, and Jessie will show you how.
This workshop is for entrepreneurs who are looking for leverage to grow their business, marketers at companies that don't have a marketing budget, and CMOs who want to find a path to higher revenues.
Join this workshop to learn:
What to use instead of money
How to position your business using the branded house approach
The 6 pillars of persuasion
The role of personal branding to grow your business
The secret ingredient to pull vs push marketing (or, where's the cheese for your mousetrap?!)
This is a workshop no entrepreneur or marketer can afford to miss (literally!). Registration is free, but seats are limited, so save yours today to avoid disappointment!