B2B marketing communities 101
Dark social and communities are the 2 trends everybody was talking about in a B2B marketing space in 2022.
Lots of folks asked us about starting, running, engaging, and supporting businesses with the community.
So we decided to arrange a panel discussion with folks who nailed it down.
Join me, Katie Ray (metadata.io), Nick Bennett (Alyce), Arthur Castillo (Chili Piper), and Stefan Smulders (Expandi) sharing our experience of building great & engaged B2B marketing communities.
Join us to discuss:
How to develop a community strategy, differentiate it, and incentivize people to join it and engage
How do you decide the type of content you want to source and how to incentivize creators?
How to leverage the community to support and grow your business without spam & promos. What are reasonable expectations to set for the business on when to expect "results"?
How to measure success?
Seats are limited (100 seats), so make sure to sign up & add the event to your calendar.
See you,
Andrei