Mapping Complex and Non-Linear Journeys: Best Practices
Journey mapping is a great tool to visualize what your customers are going through during their journey with you and communicate it to your team to figure out ways to improve the customer experience.
Journey maps are not always straightforward. They can be complex, especially for non-linear and B2B journeys.
At this event, we’ll explore different cases where maps become complex, providing practical solutions and best practices for handling such maps.
📄 In this session, you will:
Learn about different levels of maps and ways to organize them;
Discover effective strategies to present highly detailed maps to your teammates, keeping them focused;
Explore techniques to map non-linear journeys;
See real-life examples of both complex and non-linear journey maps.
💡 After the webinar, you will have an understanding of organizing, structuring, and navigating complex journey maps. You will also get valuable insights to improve your approach to visualizing customer experience.
UXPressia is an all-in-one cloud solution for understanding customer, user, and buyer experience, engaging teams, and driving successful digital transformation. Visualize your customers' journeys, create personas and impact maps, analyze touchpoints in multi-channel interactions, and invite teammates to collaborate in real time. Export designer-quality maps and personas and present them right from your browser online.
🎥 The event is going to be recorded.