Making Change Stick: How Top Leaders Shift Selling Behavior, For Good

​No sales leader is hired on to keep things “same old.”

​Same approach, same results. But too often, how they create change — running trainings, rolling out MEDDICC, adding Salesforce fields, etc. — falls flat.

​Like throwing ice cubes into a jacuzzi: it just melts away, and makes zero difference.

​Which is why this 25-minute session will give you the playbook to:

• ​Make big, team-wide changes “sticky.”

• ​Build bottom-up support with top sellers onboard.

• ​Create short, time-bound change “sprints” to push the pace.