FoundersHK meets Leslie Poon, YouTube Marketing Lead at Bowtie Insurance
FoundersHK is excited to welcome you to our live event at the Bowtie Office (Wan Chai) happening on Aug 12th at 8 PM HKT.
Please note: We have a limited capacity of 25 attendees, so register soon if you wish to join us in person. For those unable to attend physically, we will be streaming the event live on LinkedIn. Please follow this link:
https://www.linkedin.com/events/7228238169664630784/comments/
We'll explore how to start and grow your YouTube channel in 2024. Learn the secrets of YouTube SEO, master best practices, and understand common mistakes to avoid.
Topics include:
Growing Your YouTube Channel from Scratch in 2024
Leveraging YouTube SEO to Grow Your Business
Mastering the Secrets of YouTube's Best Practices
Building a Robust Ecosystem of YouTube Content
Mistakes to Avoid When Growing Your Channel
Speakers:
Leslie Poon, YouTube Marketing Lead at Bowtie
Jonny Chan, Growth Marketing Manager at Coalition
About Leslie Poon
Leslie is a first mover in YouTube channel management & Creator Economy in Hong Kong.
Over the past 9 years, Leslie's career has been built on content marketing, serving in different managing roles in large-scale media company New Media Group and award-winning social media agency CMRS. He oversaw all content strategies as well as acted as the creative brain of all social media projects.
With extensive experience in creating influential content, Leslie believes that "content is king". All the essentials of social media networking and digital marketing, have created an extensive online platform for effective viral content marketing, and maintain close relationships with some of the most popular and influential fan pages that generate the highest word-of-mouth and viral feedback in town.
Since last year, Leslie's attention has shifted to YouTube because of one belief - the Creator Economy. The future of creators' success will lay on how well they would leverage their influence. Attention is the most valuable currency and Creators are the new founders.
About Jonny Chan
Jonny Chan (Growth Marketing Manager at Coalition). Coalition is a cybersecurity insurance startup based in San Francisco Bay Area, where Jonny manages customer growth and retention. Prior to Coalition, Jonny worked at Facebook and led the user acquisition team at ipsy (funded by 500 Startups), one of the largest beauty subscription companies in the US. Jonny also worked at various marketing agencies, helping startups and Fortune 500 brands such as Intuit, Procter & Gamble, Target, etc. with their paid user acquisition efforts. Jonny received his B.S. degree in Cognitive Science from the University of California, Los Angeles.
Contributions
Building a B2B demand generation engine by leveraging AI, go-to-market technology, account-based marketing ads, and an automated outbound stack to generate a predictable, qualified sales pipeline
Was the 1st hire as an adversarial marketer/white-hat operator at Facebook, where he played a key role in discovering product vulnerabilities before bad actors could exploit them. Special projects including safeguarding the integrity of US midterm election ads, combating e-commerce fraud, and eliminating misleading lead generation advertising
Led a team of growth marketers to manage a 7-figure monthly advertising budget across various platforms, including paid social, display, real-time bidding networks, and native advertising, while maintaining a healthy profit margin, achieving a short payback period, and ensuring high customer lifetime value (LTV)
Helped ipsy, the largest beauty subscription service in the US, expand their paid subscriber base from 700,000 to 2.5 million in just 3 years
About FoundersHK
FoundersHK is a nonprofit, nonpartisan organization with the mission to build Hong Kong as the next tech hub of the world.
FoundersHK is a global community of entrepreneurs, technology leaders and investors passionate about propelling the next generation of Hong Kong founders to scale and thrive in all parts of the world. FoundersHK is an entryway for Hong Kong founders to Silicon Valley and the rest of the world. We put the right people together, to help Hong Kong founders become an integral contributor to the global community of tech innovation leadership.
FoundersHK is a community where we skip the bullshit, get right to work, and deliver results. For that is the essence of the true Hong Kong spirit.