

The Fundamentals of Business Formation
From choosing the right business structure to protecting your intellectual property, the early legal and administrative steps are critical and often overlooked.
Join us for a practical webinar in collaboration with Massimo Orsini from Oziel Law, where we’ll guide you through the core legal and strategic considerations every founder needs to know before launching.
Keep in mind this is not legal advice, our goal with this session is to give you a sense of what you should be thinking about - but we always recommend you reach out to a legal professional for advice.
What You’ll Learn:
Business Registration 101: Incorporation, sole proprietorship, partnerships — what’s the right structure for you?
Understanding IP: What intellectual property is and why it matters from day one.
Trademarks, Copyright, Patents, and Trade Secrets: How to protect your brand, ideas, and innovations
Legal Pitfalls to Avoid: Common early-stage mistakes and how to sidestep them.
Q&A with Legal Experts: Get answers to your burning legal startup questions.
Why Attend:
Foundational Knowledge: Learn what it takes to set up your business the right way
Confidence to Launch: Feel secure knowing you’ve covered the legal basics
Funding & Resources: Understand how to get funding to cover early-day legal costs
Who Should Attend:
First-time founders
Early-stage entrepreneurs
Startup teams
Anyone exploring launching a business
Whether you’re just starting to form your business idea or already preparing to launch, this session will arm you with the legal tools and knowledge to build with confidence.
Meet Our Guest
Massimo Orsini is a business, technology, and intellectual property lawyer who regularly advises founder-led companies from inception to exit. Massimo routinely advises clients on matters pertaining to corporate and commercial law, intellectual property, licensing, and technology, and carries wide industry experience in the areas of software, gaming, healthcare technology, and agricultural technology (agtech). To learn more/to reach Massimo, follow this link: https://oziellaw.ca/people/massimo-orsini/ or find him on LinkedIn at https://www.linkedin.com/in/massimoorsini/.