"The Intelligence": Master Account Based Marketing, RevOps and AI Agents with HubSpot
Welcome and Introductions
Overview of Hubspot and ABM, including relevant topics
AI-Powered Account Intelligence: The Next Frontier
Explore how artificial intelligence is revolutionizing account intelligence, empowering businesses to deeply understand their target accounts, personalize outreach, and drive high-velocity pipelines.
Topics to be covered:
Deep dive into AI for TAM enrichment, intent signals, and predictive account scoring.
Leveraging Clay and Lindy for advanced lead and account intelligence.
Integrating AI-powered tools with HubSpot for a seamless account intelligence ecosystem.
Building an ABM Dashboard in HubSpot: A Practical Guide
This session focuses on the practical implementation of an ABM dashboard within HubSpot. We will show you hands-on creation and utilization of a customized ABM dashboard to monitor campaign effectiveness and drive data-informed decisions.
Topics to be covered:
HubSpot Dashboard Customization for ABM: Step-by-step guide to building a personalized ABM dashboard within HubSpot, including selecting relevant widgets, configuring data sources, and tailoring the layout for optimal visibility.
Key Performance Indicator (KPI) Visualization on the ABM Dashboard: Identifying and showcasing the most critical ABM KPIs on the dashboard, such as account engagement, pipeline velocity, and conversion rates. Focusing on clear data visualization for quick insights.
Real-Time Monitoring and Analysis Using the Dashboard: Practical techniques for utilizing the ABM dashboard for real-time monitoring of campaign performance, identifying trends, and making data-driven adjustments to optimize ABM strategies.