Demystifying Product Marketing: How to Strengthen your Go-to-Market and Sales Execution

​Ever wondered just what Product Marketing is and where it sits in your organisation? What value it can bring to your go-to-market strategy and sales execution?

With the rise in popularity of Product Marketing, especially in the B2B space, it can be easy to feel like it is something you should be doing without really understanding why. And that lack of knowledge can result in a dodgy hire (or two), unclear responsibilities and, at best, perhaps a couple of decent new datasheets.

Join Product Marketing veterans, Clare Holmes and Hope Chauland, as they break it all down for you and give you the chance to ask any questions you might have about Product Marketing.

• ​How you can define Product Marketing

• ​And what influences that definition

• ​How to work with a Product Marketer

• ​What to expect from them

• ​And finally, how to hire a Product Marketer who’s right for your business