What's Your Favourite Social Media Site?
What's Your Favourite Social Network?
✅ LINKEDIN
LinkedIn is a major professional social network with over 1.1 billion registered users as of early 2025, growing at roughly 70 million new members per year.
While it has a very large total user base, its active user figures are smaller but still significant.
About 310 million monthly active users worldwide
Approximately 134.5 million daily active users, meaning around 43% of monthly users engage daily, comparable to other major platforms like Instagram & X.
In the US alone, there are about 234 million users, with approximately 113.5 million active monthly and 161.5 million daily users.
✅ YOUTUBE
YouTube is one of the most popular social networks in the world, ranking just behind Facebook in terms of total user numbers.
As of mid 2025, YouTube has over 2.7 billion monthly active users globally.
This makes it the second largest social media platform by monthly active users, surpassed only by Facebook.
Key indicators of YouTube's popularity:
☑️ Over 2.7 billion monthly active users
☑️ 122 million daily active users on average
☑️ People watch over 1 billion hours of video every day
☑️ Over 100 million subscribers to YouTube Premium
In the United States, around 62% of internet users access YouTube daily.
YouTube is also the second largest search engine after Google and the platform's influence spans entertainment, education, marketing, and more.
Its global reach and high engagement levels underscore its popularity across diverse audiences and industries.
✅ FACEBOOK
Facebook remains the most popular social network in the world in 2025, with well over 3 billion monthly active users.
This means more than one third of the global population uses Facebook each month.
On a daily basis, about 2.11 billion people actively use the platform, representing nearly 69% of its monthly users.
Other highlights of Facebook’s popularity:
☑️ It is accessed by 56.76% of the world’s active internet users every month.
☑️ Facebook is the third most visited website globally, after Google and YouTube.
☑️ The largest age group on Facebook is now 25-34 years old, making up 31.1% of its base, and usage remains strong among millennials and Gen Z.
☑️ The majority (about 98.5%) of users access Facebook via mobile devices.
In countries like Australia, Facebook's penetration is extremely high, with over 82% of the population actively using the platform.
✅ INSTAGRAM
Instagram is one of the world’s most popular social media platforms in 2025, with over 2 billion monthly active users, making it the third most popular network globally, behind Facebook and YouTube.
Key indicators of Instagram's popularity in 2025:
☑️ Monthly active users: Over 2 billion
☑️ Demographics: Most popular with users aged 18-24, who make up over 31% of the total user base.
☑️ Global ranking: Ranks as the third or fourth most-visited website worldwide.