[Webinar] How Geckoboard used SEO to Radically Increase Free Trials in 6-months
What you will learn
How Geckoboard identified a repeatable style of content that increased trial signups by over 25%
How to use your website analytics to identify inbound opportunities. Learn how to use data to spot the missed content opportunities that are likely to lead to trial signups.
Why marketers should prioritise more real-world examples in content marketing
This session will benefit anyone growing a product-led company; whether you're a founder, marketing leader, or growth marketer. Dale will walk through a 20 minute presentation followed by a Q&A section where you can ask questions.
Dale Pearson is Head of Marketing at Geckoboard – a B2B SaaS company that makes it easy for anyone to create real-time KPI dashboards. Before heading up the marketing team, Dale led Geckoboard's content strategy, where he produced a mix of written and video content. Dale has worked in marketing for ten years, leading marketing functions in both the world of B2B SaaS and the charity sector.