Scalability in Service: Building a Venture-Backable Service Brand with Henley Vazquez, Co-founder of Fora
What does it take to transform a high-touch service business into a venture-scale brand? Join us for an intimate, members-only fireside chat with Henley Vazquez, Co-founder of Fora, the modern travel agency reimagining the role of the travel advisor.
Since launching in 2021, Fora has booked over $1B in travel, built a thriving community of advisors (97% of whom are new to the industry), and recently closed a $60M raise backed by Thrive Capital and Insight Partners. With rapid international expansion and a buzzworthy pop-up shop in SoHo, Fora is reshaping an analog industry, proving that service-led businesses can scale with the right tech, community, and vision.
In this conversation, we’ll dive into:
How Fora built a scalable, venture-backed service brand in a traditionally analog space
The power of community in activating a distributed workforce
Lessons on launching physical brand experiences (like their recent NYC pop-up), and how service-brands can leverage events
Building recession-resilient models in luxury and lifestyle sectors
Why travel advising is “the new real estate” for the gig economy
Whether you're building a service-based brand or scaling a marketplace business, this is your chance to learn from a founder who’s done both—and redefined what scalability looks like along the way.
About Henley:
Henley Vazquez is the co-founder of Fora, the modern travel agency. Fora has turned travel advising into an accessible, inclusive, and lucrative career path. Through its innovative tech platform and unique community, Fora gives travel advisors at every level the ability to start and grow a travel advising business. Since launching in 2021, Fora advisors have booked over $1B in travel. Henley is a seasoned travel advisor and is driven by match-making the perfect property to each traveler's unique style. Prior to Fora, Henley was on the founding teams of two Virtuoso travel agencies and on the editorial team at Town & Country. Henley lives in New York City and is passionate about fostering meaningful relationships and developing opportunities for her community.