

8-DXC Leadership Panel: Experience Design in the Intelligence Renaissance
How might Experience Design create brand differentiation in the age of AI?
As AI reshapes industries and accelerates production at unprecedented speed, businesses face a critical question: how will brands differentiate themselves when AI completely levels the playing field?
Hosted by Eight Inc and moderated by Design Executive Council, this Leadership Panel convenes corporate and design leaders to explore AI’s impact on strategy, business transformation and creativity. We will discuss how brands can harness uniquely human capabilities to design memorable, meaning-rich experiences and build lasting value in an increasingly automated world.
Our Hosts and Panelists:
Wilhelm Oehl - Partner & CXO, Eight Inc
Gordon Ching - Founder & CEO, Design Executive Council
Todd Simmons - VP Brand Experience & Design, ex-IBM
Nathalie Huni - MD, Head of Consumer Design, Wells Fargo
About the Organizers:
Eight Inc. is a pioneer in Experience Design, blending strategy, architecture, and branding to craft human-centric solutions for the world’s leading companies. With a legacy of shaping iconic customer experiences, Eight Inc. partners with businesses to drive differentiation, desirability, and brand transformation.
The Design Executive Council (DXC) is the premier membership network for corporate design executives, representing some of the most influential corporate design leaders globally. As stewards of design’s evolving role in business, DXC fosters strategic conversations, research, and initiatives that strengthen the relationship between design and business.