How to measure B2B marketing for companies with long sales cycle

Name: How to measure B2B marketing for companies with long sales cycle
Start: 2023-01-26T16:00:00.000+01:00
End: 2023-01-26T17:00:00.000+01:00
Location: Online Event

Hosted by Andrei Zinkevich & Stapho Thienpont

Zoom

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Past Event

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About Event

Join me and Stapho Thienpont, our senior B2B marketing consultant, sharing:

We're going to share:

The consolidated revenue report that demonstrates marketing impact on pipeline and revenue
The core B2B marketing metrics
How to measure different ABM campaigns
How to measure B2B demand generation and intertwine it with the revenue report.

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