Demystifying B2B Personalization: What It Is (and Isn’t)

​Most B2B personalization is either overhyped or poorly executed.

When we say personalization, most people picture popups, banners, or complex journeys that need a lot of time and resources. But B2B personalization isn’t just swapping names in emails or launching another popup. It’s much deeper — and a lot more achievable than it sounds.

​In this 20-minute live session, we’ll break down:

• ​Why most B2B personalization efforts fail (and how to avoid those traps)
  

• ​What real personalization looks like today, beyond the buzzwords
  

• ​A practical framework you can use to personalize your website, campaigns, and content based on behavior and intent
  

• ​Simple examples you can start applying without needing a full marketing ops team

​Plus, live Q&A:
Ask anything — we’ll work through real personalization challenges together.

​Everyone who attends will get a free copy of our 3Ps Personalization Framework and Quick Wins Checklist to start putting ideas into action.

​Who should join:
B2B marketers, content leads, growth teams, marketing ops specialists — anyone responsible for creating experiences that drive real engagement and conversions.