Nail Your ICP: Finding the Customers Who'll Say 'Yes' First
Event Description:
Struggling to define your Ideal Customer Profile (ICP)? You’re not alone.
Many early-stage B2B founders waste valuable time chasing the wrong buyers — leading to slow traction, poor conversions, and go-to-market strategies that don’t stick.
In this interactive, no-fluff workshop, you’ll walk away with a clear Ideal Customer Profile (ICP) and a practical plan to align your GTM motion around it.
Led by Vijay Damojipurapu, a GTM execution partner for early-stage B2B founders, this session is built for founders and operators who want traction — not theory.
What You’ll Learn:
How to identify your highest-converting, high-LTV customer segments
How to spot urgency signals and buying triggers that lead to faster closes
How to connect your ICP to messaging, outreach, and campaigns
The most common ICP/GTM mistakes — and how to avoid them
You’ll also get a preview of the Fast-Track GTM Workshop, a deeper engagement designed to help you build a repeatable go-to-market motion in weeks, not months.
Who Should Attend:
B2B startup founders (Pre-Seed to Series A)
Marketing, sales, and product leads at early-stage companies
Anyone looking to sharpen targeting, improve conversions, and focus their sales motion
What You’ll Walk Away With:
A plug-and-play ICP definition framework to use during and after the session
Templates for identifying urgency signals and targeting high-intent buyers
A simple action plan to align your GTM strategy around your new ICP
A direct link to explore the Fast-Track GTM Workshop
Why Attend:
Because guessing at your ICP is costing you time, money, and momentum.
Let’s fix that — with focus, clarity, and GTM actions you can apply immediately.