Real-time decision-making with Kate LaVail of McDonald's

Apr 9 (Fri), 4:30 PM - 5:00 PM Coordinated Universal Time ·Zoom

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Event Information

McDonald's Senior Director of Performance & Intelligence Kate LaVail, PhD joins NewsWhip’s CEO Paul Quigley to discuss the applications of inductive reasoning for weathering crises and evaluating opportunities to engage.

Join us to explore:

  • The early indicators necessary to contextualize a reputational crisis and project its impact

  • The measurement standards used to assess risk and crisis for reputation management

  • How real-time observations and personal experience play out in decision-making

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