how to drive virality without spending millions at Lumos House #TechWeek
They say a great product markets itself. That's only true once it has reached critical mass.
In this special panel, we’ll be talking with world-class industry experts from VeeFriends and Morning Brew about the best strategies and tactics to drive clients towards newly launched products or initiatives, but also how to keep people engaged with said products.
Join us to learn how a startup created the most upvoted Reddit post of all time (and only spent $18 to do so) to promote their self-service digital billboard platform and how other marketers create iconic moments that are talked about in pop culture for decades.
Speakers:
SIMRAN SANDHU. Simran Sandhu is a media entrepreneur who built and sold one of the first short-form video companies to Morning Brew in early 2023. His company Our Future has done over 1B+ views organically across social channels and has worked with companies like HubSpot and their iconic My First Million Podcast, DropBox, and Shopify on all types of content. He also co-hosts Our Future Podcast which is produced and published by Morning Brew and focuses on highlighting young founders and the tactics, strategies, and insights they use to win in business.
CONTESSA BOORMAN. With the initials CMB, it’s no wonder that Contessa Boorman has always been obsessed with the intersection of Culture, Marketing and Business. A nationally recognized and sought-after thought leader, strategist, host and community-builder, she’s best known for building captivating experiences that connect communities, creators and brands alike. Currently, Contessa spearheads integrated marketing and content for VeeCon—a conference-meets-festival founded by Gary Vaynerchuk (@GaryVee)—her work driving an over 7,000% increase in monthly organic impressions. Previously, she led Global Partner Events at TikTok, notably launching their first-ever Cannes Lions presence, and has a background in sponsorships and experiential marketing.
Agenda:
5:00 pm | Doors
5:15 pm | Panel begins
6:00 pm | Event ends
This session is led by Matei Psatta, CMO of Blindspot.
Q&As welcome. This is meant to be an interactive session.
About our hosts & sponsors:
Blindspot is an open and transparent platform making digital out-of-home advertising flexible and accessible to any business in the world. Over 1.000.000 digital billboards are accessible through Blindspot, with campaigns starting as low as $2. The platform is being used by over 12.000 advertisers, from SMBs to startups and household names such as Rihanna, Airbnb, Snoop Dogg, American Airlines, United Nations, Morning Brew, Universal Music, Samsung, TikTok and more.Learn more here.