Cover Image for Reprogramming the Narrative: From Data Pipelines to Cultural Power
Cover Image for Reprogramming the Narrative: From Data Pipelines to Cultural Power
Avatar for Can: Diversity Collective
Join us on our journey to being the Global Voice of Inclusion. June 16-20: Inkwell Beach Cannes, Cannes Lions International Festival of Creativity

Reprogramming the Narrative: From Data Pipelines to Cultural Power

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About Event

In a world where algorithms too often replicate exclusion and media gatekeepers still favor a narrow lens, Reprogramming the Narrative brings together visionary leaders across tech, media, and capital for an urgent conversation about reclaiming control of the signal. This panel explores how media, marketing, and entertainment can be reimagined not just to reflect culture, but to reset who gets to create it, who gets to fund it, and who it ultimately serves.

Inspired by Reset Digital’s mythology, which recasts marketers and media architects as modern-day Oracles, Architects, and Hackers, this discussion will unpack how real innovation starts with questioning the source code, and ends with rewriting it for equity, empathy, and exponential growth. The topic is timely as we move towards creating more impactful results for brands and agency partners.

Location
Inkwell Beach-Cannes
Avatar for Can: Diversity Collective
Join us on our journey to being the Global Voice of Inclusion. June 16-20: Inkwell Beach Cannes, Cannes Lions International Festival of Creativity