​GTM ENGINEERING PLAYBOOKS

​(Escape the Outbound Rat Race)

​1 FREE Playbook for everyone who shows up

​Unlock the highest ROI GTM Engineering playbooks Michael uses to advise the hottest internet companies, along with the winning positioning and strategy to charge premium prices and escape the cold email rat race.

• ​Escape the cold email game. Deliverability is getting tougher. You have amazing skills, but you're stuck with bad-fit clients and a declining industry, and most of the time, it's not even your fault when clients churn. Repackage your skills and start selling RevOps projects. Get paid what you deserve, with peace of mind. Stop working with mom-and-pop shops for more meetings. Start building systems with real revenue leaders.

• ​If you haven't noticed, Clay has shifted direction in the market. It started with outbound as the main use case, and now it's moving toward enterprise. Just check the new hires, updated messaging, and case studies on the website. The future is building high-value digital transformation projects that save big companies millions. Escape the outbound rat race, move upmarket, and get paid what you truly deserve.

• ​When you move upmarket, the game changes. It’s no longer about just generating more meetings. It's about building playbooks that make the company more efficient, automating processes that waste millions, and fixing broken RevOps systems that silently kill growth. Unlock today the 12 highest-ROI GTM Engineering use cases and how to build them inside a large organizations.

​In the event I will discuss:

• ​Why I moved away from Outbound

• ​Where's my consulting work going?

• ​What are the Playbook I am implementing