The Behavior Design Lab

​You've launched a company offering a brilliant new solution that will change the world for the better - but getting customers onboard is turning out to be harder than you thought.

​If you’re building solutions like:

🚗 Electrification technologies
🛠️ Green building materials
♻️ Circularity services
📱 Cleantech apps or platforms
🛍️ Sustainable products
🗑️ Waste reduction solutions
🔋 Battery and storage tech
🌍 Carbon removal projects

​And facing challenges like: 

• ​Customers that don’t prioritize sustainability

• ​Hesitation to invest in a new technology

• ​Customers who don’t see how your solution solves their problem

• ​Hurdles overcoming existing habits and behaviors

• ​Buyers that aren’t sure how to choose solutions in your sector

​This hands-on workshop will help you figure out why customers aren’t engaging—and what to do about it.

​What to expect:
We combine the best of behavioral science and experience design to pinpoint where customers drop off and why. You’ll learn some fundamentals of behavior design and walk away with practical, DIY strategies to remove friction and accelerate adoption.

​🔹 This workshop is for you if:
✅ You’re a cleantech startup offering a B2B or B2C product, service, app, software, or technology.
✅ You’re struggling to get traction and aren’t sure why.

​Ideal for founders, product managers, marketers, sales leads, or anyone responsible for driving customer adoption, engagement, or retention. 

​You’ll leave with fresh insights, actionable strategies, and a clear next step—plus a Behavior Change Checklist to help optimize your customer experience.