I see dead pipeline: fixing ABM’s fatal flaws

​📢 New speaker added: Jay Saling, Demand Gen at Pipe 📢

​ABM platforms have a bad rap. Ask any sales rep how they’ll tell you why: “Congrats to marketing for hitting their MQL goal. I’ll be over here missing quota.”

​An account-centric strategy makes total sense. But ABM platforms flood reps with vague, un-actionable noise. They’ve become the main culprit for marketing and sales misalignment.

​Join us live on April 24, 2025 as we break down what’s broken in ABM, how to fix it, and why the golden age of ABM is upon us.

​✅ Why most ABM efforts increase sales and marketing misalignment

​✅ What today’s ABM platforms fall short—and where they still add value

​✅ How to uncover the real person behind intent signals from an account

​✅ How to surface account-level signals that reps can actually action

​✅ How to use AI agents to do the tedious, manual ABM work