Recast's Marketing Measurement Coffee Breaks

​Recast's Coffee Breaks include deep dives into complex topics with experts and discussion + Q&A with operators in an informal setting. We'll cover everything from digital tracking and attribution to running effective experiments and MMM. Hosted by Michael Kaminsky, co-founder of Recast.

On this session, Jim Kingsbury comes in to talk about the success (and failures) of thinking about incrementality when working with big omni-channel brands.

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