The Art of Getting Noticed: Women in E-Commerce Innovation Brunch
How Do You Make Your Brand "Unskippable"?
In a world where consumers scroll past ads and crave genuine connections, how can your brand stand out, get discovered, and thrive?
Join us in NYC for an exclusive morning of insight, inspiration, and connection!
Fireside Chat | Panel Discussion | Networking Brunch Hosted by Sway
Featuring Katie Castillo-Wilson, Founder of Sway, and Marci Zaroff, Founder of Eco-fashion Corp.
Discover how Katie, Marci, and other trailblazing female founders in e-commerce and marketing are redefining brand visibility and breaking through the noise to engage consumers in today’s shifting media landscape.
What to Expect:
🧠 Fireside Chat
Join Katie Castillo-Wilson and Marci Zaroff for an intimate and inspiring conversation. Together, they’ll share their entrepreneurial journeys, discuss the art of brand discovery, and reveal strategies for building growth in a competitive marketplace.
💡 Panel Discussion
Learn from industry leaders and trailblazing women in retail, e-commerce, and marketing who are driving innovation, overcoming challenges, and transforming the way brands grow.
🤝 Curated Networking Brunch
Connect with like-minded founders, marketers, and brand leaders over brunch (+ mimosas 🥂) and spark conversations that can take your business to the next level.
Who Should Attend?
E-commerce Founders & Brand Owners looking to scale their visibility
Marketers who are eager to discover innovative ways to connect with audiences
Thought Leaders and Industry Innovators shaping the future of consumer engagement
About Sway:
Sway is a first-of-its-kind, female-founded discovery platform where brands connect directly with opt-in, nationwide audiences through text. By curating premium offers and experiences, Sway ensures consumers are excited to engage—driving real results for brands.
About Our Speakers
Katie, a visionary entrepreneur on a mission to redefine how brands are discovered. After nearly 10 years in business, in June, Katie took a bold leap, moving to NYC to build Sway and empower brands—especially female-founded businesses—to cut through the noise and connect authentically in a crowded digital world.
Marci is a trailblazer in sustainable fashion, redefining the industry with Ecofashion Corp. With decades of experience leading innovation and championing ethical practices, Marci is an inspiration for brands seeking purpose-driven growth and meaningful consumer connections.
Tina Wells is a renowned thought leader in the retail and marketing industries. She is the founder and CEO of Wellspring Studio, a consultancy dedicated to empowering underrepresented founders, from concept to product launch. Before Wellspring, Wells honed her skills for five years, developing and introducing products and brands exclusively at Target stores. She is the author of over 20 books, including series The Zee Files, Honest June, and the Stitch Clique, as well as the Elevation Approach book and workbook. In 2021, Wells was inducted into the American Advertising Foundation’s Hall of Achievement. She is a 2017 Henry Crown Fellowship class member within the Aspen Global Leadership Network.
CEO and Co-Founder of Unbound, a sexual wellness consumer products company. After receiving a cancer diagnosis at 21 that resulted in early onset menopause, Polly found herself shopping for a vibrator only to find that the ‘best’ option was a seedy store next to the airport in St. Louis. Ten years later, Polly and co-founder Sarah Jayne Kinney started Unbound with the goal of taking vibrators, lubricants and sexual accessories mainstream through elevated design, body-safe materials, and accessible pricing. Today, the company has been hailed by the New York Times as the "ideological center of the tech-savvy, female-led women's sexuality movement" with over 50 products that are sold at Ulta, Urban Outfitters, Revolve, Anthropologie, Beauty Bay, and Free People.
More speakers to be announced.
RSVP Today
Don’t miss this opportunity to network, learn, and uncover new ways to grow your brand.
Spaces are limited—RSVP now to save your spot!