Upscale Studios NYC
Not Another AI Event — Real Talk for Creative Agencies
UPSCALE IS COMING TO NYC.
Following the successful Upscale Conf in Málaga and San Francisco, we’re excited to launch Upscale Studios this September in NYC.
what makes this different.
⚡ Authentic, future-focused conversations with top creative leaders about how AI is reshaping and disrupting advertising—what’s evolving, what’s not, and what it means for real teams and workflows today.
who should attend.
This event’s for the idea-obsessed, the AI-curious, and the ones already building what’s next.
Creative directors + strategists with opinions. Art directors + content creators. Studio founders.
the schedule.
2 - 2.25 PM.
Arrival + Coffee
2.25 - 2.45 PM.
Welcome + Case Study
2.45 - 3.30 PM.
Panel + Questions
3.30 - 4 PM.
Networking + Snacks
4 - 5.30 PM.
Workshop
5.30 - 8 PM.
Happy Hour + DJ
the panel.
Joaquin Cuenca, Freepik
Alastair Green, Interpublic Group
Nick Coronges, R/GA
Megan Richardson, PepsiCo
Moderator: Brian Bonilla, AdAge
the vibe.
exclusive-ish. intentional. cool swag.
why we're hosting this.
To bring together curious, creative minds—meeting them where they are and moving the conversation around AI, creativity, and innovation forward across NYC’s vibrant ad community.
We are creativity + AI nerds.
who are we?
FREEPIK is a leading tech company offering easy-to-use AI tools for creating and editing audiovisual content. With over 100M users, 1M+ subscribers, and offices in Málaga and San Francisco, we combine powerful AI with a rich stock content library to stay ahead of creative and tech trends.
Our mission is to help designers and creatives unlock their full potential—not just as a tool, but as a true creative partner.
partnership & sponsorship.
Questions? DM us directly.
Fine Print: Please note, this event will be photographed and filmed. Freepik reserves the rights to use photographs and video from the event for marketing and communication purposes. By attending this event you consent to your image being used for these purposes.