Substack 101: Join The Future of Fashion Storytelling
Learn how to build, grow and nurture your fashion empire on Substack in this special one-hour masterclass with Head of Substack UK & Europe, Farrah Storr, who will also be joined by fashion creator Jalil Johnson.
Substack is fast becoming the destination for fashion creators and the communities who love them. In this one-hour masterclass you will…
Learn how to build a trusted fashion empire on Substack that is financially supported by your own community.
Hear how to supercharge your growth on the platform and connect with a whole new like-minded audience of fashion lovers
Listen to fashion creator and writer Jalil Johnson talk about how Substack has super powered his relationship with both readers and brands.
Understand how to use Substack’s complete suite of tools to create your own bespoke fashion empire
There will also be time for a Q&A, as well as a networking session with some of the Substack team who can help you get set up for success on the platform.
RSVP required to attend – space is limited.
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Win a trip to London Fashion Week 2025 by documenting your Copenhagen Fashion Week on Notes:
From Monday 4th to Thursday 8th August, we’ll be keeping an eye out for the most creative and engaging use of Notes during CPHFW. Think:
Outfit of the day shots
Front-row glimpses
Show recaps
Street style diaries
Voice notes or visual commentary
Tip: While it's not a requirement to be considered, be sure to share your Notes to your Instagram Stories, too - let your audience know where to follow the real-time fashion conversation and encourage them to engage with your Notes.
One stand-out creator will receive:
A 2-night hotel stay + travel to London Fashion Week in September 2025
An invitation to Substack’s intimate London Fashion Week creator lunch
A 1:1 strategy session with Substack’s Partnerships team to begin building your fashion empire
How to enter:
Simply sign up to Substack and start posting on Notes to be eligible. You don’t need a big following - just a fresh take on fashion week.