

When Ad Spend Meets Accounting: Scaling Smarter in E-Commerce
For high growth and VC-backed e-commerce brands, growth hinges on more than just top-line revenue. Without properly managed ad spend, clear financial oversight, and capital-efficient planning, things can break fast.
In this live session, Paul Bianco (CEO @ Graphite Financial), Zach Johnson (CEO @Dash.fi) and Sam Harris (Head of Sales @ Dash.fi) will explore how high-growth e-commerce teams bring discipline to their ad budgets and ensure every dollar spent contributes to a stronger bottom line. You’ll learn:
How to tie ad spend directly to unit economics, cash flow, and runway
What it takes to build marketing budgets and financial forecasts that actually drive smarter decisions
Common finance-marketing misalignments that lead to wasted spend (and how to avoid them)
Who should attend:
Ideal for rapidly growing and VC-backed e-commerce operators, marketers, and finance leaders looking to scale with financial clarity and confidence.
Register now to learn how to build systems today that won’t break tomorrow.