The Future of CTV: Trust, Transparency, and Effective Targeting

​Current risks in CTV advertising include counterfeit contextual and misinformation that threaten brand safety with unsuitable ad placements, like alcohol ads within kids' content. With CTV advertising booming, it requires unique strategies distinct from linear TV. Join GumGum, Expedia, and agency experts to learn how partnerships can ensure trust, transparency, and effective CTV targeting, and discover new technologies that match content and ads safely, enhancing viewer experiences and authentic brand connections.