How to build your GTM Engineering stack? GTM Eng 101

​A GTM engineer is the chief architect of a resilient system that can scale with the business—but how do you know if you’ve truly mastered it?

To kick off our new GTM Engineering 101 series, Austin Hay and Sylvain Giuliani, two of the sharpest minds behind the growth stories at Ramp, Census, Pusher, and mParticle give us an education on what it really takes to build systems like the best.

​Are you curious about?

Why RevTech matters: Why does this matter to revenue, and how does it scale with your existing GTM motion?

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Map out skills you're missing as a GTME: What you need to start doing to build you systems thinking.

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​Building a strong RevTech foundation: Where are the critical data inputs, outputs, and handoff points between CRM, CDP, Data Warehouse, Segmentation, and Reverse ETL?

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​Identifying and addressing stack issues: What breaks if we scale 10x, and how do we quickly spot and fix stack problems?

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​Evolving your RevTech stack: How can we intentionally vet, test, and integrate new GTM tools.

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Activate agentic automation on top of your RevStack: What are the pre-requisites for increasing agentic-autonomy?

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About the speakers:

​Austin Hay is the co-founder of Clarify, a joyful, AI-native CRM that gives small teams leverage across their GTM motion. Previously, he served as Head of Marketing Technology at Ramp as well as Runway, mParticle and Branch. Austin is also a Partner and Program Creator at Reforge, where he developed and teaches the Marketing Technology program. With extensive experience leading growth and GTM tech teams at companies like mParticle and Branch Metrics, Austin has consulted for organizations including Notion, Airbnb, Robinhood and Postmates.

​Sylvain Giuliani is the ex-Head of Growth & Operations at Census and currently building the growth function at Augment Code. With over a decade of experience in building go-to-market strategies for developer tools, Sylvain specializes in scaling tech startups from $1M ARR to $100M+ ARR. Prior to Census, he led data and operations teams at Pusher and has been an active mentor and member in various revenue and sales communities.

​Don't miss this opportunity to learn from two leading experts on systems thinking. Register now!​

​Links:

​👉 Join our GTM Engineer community here

​👉 Read our manifesto here