GEO Deep Dive: How AI is Reshaping Search and What Marketers Need to Know
GEO Deep Dive: How AI is Reshaping Search and What Marketers Need to Know
AI search tools like ChatGPT and Perplexity are changing how people find information by delivering direct answers instead of ranked links. Traditional SEO tactics just aren’t enough anymore.
In this session, Tina Chopra (CEO & Co-Founder, Addlly AI) and Sushmita Mohapatra (Founder, Krux Global) come together to share fresh strategies for staying visible in the age of generative AI.
What you’ll learn:
How to structure content for AI tools, not just Google
How to structure your content and citations for GEO
Practical GEO tactics to boost visibility across formats
How marketers need to rethink content for AI-driven discovery
If your content isn’t built for how AI tools serve answers, it risks being invisible. Join us to learn how to adapt and stay ahead.