Learning as a GTM Lever — Turning Education into Engagement, Adoption & Growth

​In this Q&A, we will explore how Learning & Development can serve as a strategic part of your go-to-market approach—supporting everything from customer onboarding to platform adoption and long-term engagement. Drawing from her work across tech, media, and education, Natalia will share how early-stage teams can design learning and content experiences that not only inform but convert. Whether you're launching a product, nurturing a community, or building a creator ecosystem, this session will offer practical frameworks for making learning a growth driver.

​About Natalia Iragorri
Natalia is a Go-To-Market strategist and learning architect who helps brands and platforms bring strategy to life through education, storytelling, and experience design. As founder of Tessellate, she’s partnered with YouTube, Google, and Twitter to develop programs that drive creator engagement, platform adoption, and audience growth. She also teaches at Boston University’s LA campus, where she leads hands-on workshops in brand storytelling, product pitching and entrepreneurship.