Building a Successful Advocacy Program with Brian Oblinger
Join us for an insightful session with Brian Oblinger, a community expert and advocate for creating impactful advocacy programs. In this session, Brian will walk you through the key strategies to build a successful advocacy program, from aligning with company goals to measuring success. Whether you're just starting or refining an existing program, this talk will give you the tools to cultivate, recognize, and reward vocal advocates who help drive your community forward.
Key takeaways for you:
Defining “Advocacy”: learn what advocacy truly means and, more importantly, what it isn’t.
Leading with value: discover how to incentivize and motivate advocates by offering benefits that align with both their needs and the brand’s goals.
Building a tracking system: understand how to create a system that tracks advocate activities and participation to ensure continued engagement.
Co-developing success stories: learn how to work alongside your advocates to develop a library of impactful success stories.
Measuring and communicating success: gain insights into how to measure the program’s success and effectively communicate its value internally.
This session is perfect for community builders, marketers, and anyone eager to create and nurture a thriving advocacy program.
Event date/time:
🗓️ Wednesday, June 4, 2025
🕥 11:00 AM EST (Eastern Time - US & Canada)
About Brian Oblinger:
Brian is a community consultant with over 25 years of experience in the industry. He’s worked with hundreds of companies like Acer, Autodesk, Comcast, eBay, The Home Depot, HP, and PlayStation. He helps brands engage their customers to increase satisfaction, lower costs, and generate more revenue through the power of community. He’s the Founder & Lead Instructor of Community Strategy Academy and a Co-host of the In Before The Lock podcast.
—
This session is part of the Talks & Pros Series from Led by Community, hosted by Francisco Opazo.
We're thrilled to have Bettermode as our sponsor, supporting this series and empowering communities with innovative tools for engagement and growth. Learn more about Bettermode here.