Community Member Acquisition, Conversion, & Onboarding with Brian Oblinger
Join us for an engaging session with Brian Oblinger, a community expert and advocate for building impactful online spaces. In this session, Brian will share actionable strategies to attract, convert, and onboard new members into your community. Whether you're working with a brand-new community or refining an established one, this talk will help you master the entire member journey—from first visit to full contributor.
Key takeaways for you:
Attracting visitors: learn the best practices for bringing new eyes to your community and enticing them to join.
Converting visitors into members: discover the art of crafting compelling calls-to-action and promotional content that turns interest into commitment.
Onboarding new members: explore the essential elements of a successful onboarding program that ensures new members feel welcome, engaged, and ready to contribute.
Using gated content: understand how gating valuable assets can create urgency and drive membership sign-ups.
Sustaining engagement: best practices for maintaining long-term involvement and turning newcomers into active, valuable contributors.
This session is perfect for community builders, marketers, and anyone interested in growing and nurturing a thriving community.
Event Date/Time:
🗓️ Wednesday, June 4, 2025
🕥 11:00 AM ET (Eastern Time - US & Canada)
About Brian Oblinger:
Brian is a community consultant with over 25 years of experience in the industry. He’s worked with hundreds of companies like Acer, Autodesk, Comcast, eBay, The Home Depot, HP, and PlayStation. He helps brands engage their customers to increase satisfaction, lower costs, and generate more revenue through the power of community. He’s the Founder & Lead Instructor of Community Strategy Academy and a Co-host of the In Before The Lock podcast.
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This session is part of the Talks & Pros Series from Led by Community, hosted by Francisco Opazo.
We're thrilled to have Bettermode as our sponsor, supporting this series and empowering communities with innovative tools for engagement and growth. Learn more about Bettermode here.