How to Know If There Are Actually Customers

​𝗪𝗼𝘂𝗹𝗱 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗽𝗮𝘆 𝗳𝗼𝗿 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂'𝗿𝗲 𝗼𝗳𝗳𝗲𝗿𝗶𝗻𝗴?

It’s the question every founder thinks they’ve answered… until reality says otherwise.

𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗻𝗲𝘄 is exciting, but if you skip this one step, you could be setting yourself up for a very expensive lesson.

Russell Brand is joining us at 𝗠𝗶𝗱𝗱𝗮𝘆 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 to help you figure out if your customers are real — and what to do if they’re not.

𝗬𝗼𝘂’𝗹𝗹 𝘄𝗮𝗹𝗸 𝗮𝘄𝗮𝘆 𝗸𝗻𝗼𝘄𝗶𝗻𝗴 𝗵𝗼𝘄 𝘁𝗼:
✅ Figure out if people actually care enough to pay for what you’re offering
✅ Spot the sneaky threat of alternatives that quietly steal your customers
✅ Avoid the “build it and hope” trap by actually talking to the right people

If you're a founder, builder, or anyone shaping something new, this one’s for you.

📅 𝗗𝗮𝘁𝗲: April 1, 2025
⏰ 𝗧𝗶𝗺𝗲: 11 AM MT

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𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗦𝗽𝗲𝗮𝗸𝗲𝗿:

Russell Brand is the founder and Managing Director of Responsible Solutions Ltd, where he helps people and organizations turn big ideas into real-world impact. He’s been at the forefront of tech innovation for decades—from introducing open-source software to government agencies (and saving taxpayers a fortune) to advising startups across six continents. His background spans AI, cybersecurity, and entrepreneurship, and he’s teamed up with everyone from DARPA and NATO to Fortune 100 companies. Through RSL, he’s built a reputation for helping leaders move beyond business as usual and into what’s next.