What Founders Need to Know About 2D Barcodes and the Future of Transparency #LATechWeek

​Explore the nearly infinite possibilities that come with the connected packaging movement in retail. Next generation 2D barcodes (like QR codes) are poised to take the place of UPC barcodes and are the perfect vehicle for ushering in a new era of consumer engagement, founder storytelling, targeted promotions, supply chain transparency and more. Join Carrie Wilkie, SVP of Standards and Technology, GS1 US as she moderates a panel of founders and packaging experts to discover how 2D barcodes can build a bridge toward greater trust and authentic connections with consumers.

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​Moderator:
Carrie Wilkie, Sr. VP of Standards and Technology, GS1US

Panelists:
Katherine Ryan, Vice President, Brand Marketing, Bitly

​Kirk Visola, Founder & Creative Director, Mind the Font

​This event is a part of #TechWeek - a week of events hosted by VCs and startups to bring together the tech ecosystem.

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