RevOps, although critical, is an evolving function. The definition varies from company to company...
"What does RevOps own?"
"What is RevOps responsible for?"
In more mature Product-Led Sales orgs, the questions tend to center around the complex challenges of balancing multiple pipelines.
"How do you keep GTM aligned when you've got inbound, outbound, self-serve, and sales-assist?"
To answer all of these questions, we turned to the experts who have led revenue teams at best-in-class PLG orgs.
Head of Sales Operations (Miro)
Director of Business and Revenue Operations (Loom)
Head of Revenue Operations (ngrok)
Director of Revenue Operations (Stealth)