​How does one use story-structure to craft a message to help motivate others to pursue change? How can narrative arcs enhance a message and draw people in?

​Humans are wired for story, and in this talk Erika Flowers will break down how using the core fundamentals of story structure can help turn any content into a compelling, inspiring narrative regardless of the content. 

​About your host

​Erika Flowers is a service design leader, facilitator, and science fiction author with over two decades of experience driving human-centered innovation across tech and government. She’s led design efforts at NASA, Intuit, and Mural, working on everything from AI strategy to immersive virtual reality.

​When she’s not shaping better services, she’s writing speculative fiction—her four-book sci-fi series explores themes of power, identity, and resistance. Erika lives in Maine and believes good design and good stories both start with empathy.