Bootcamp Week 5
Bootcamp Week 5 Agenda
Morning Session
Location: Krungsri, Pleonchit LV.12 VIP Room https://maps.app.goo.gl/GTVpyXsAZy3ayiFx6
Host: Som Puangladda, Founder & Managing Director at Nomadic Growth
09:00 - 09:30: Registration
09:30 - 12:30: The Growth Playbook: B2B Go-To-Market & Marketing Strategies by Som Puangladda
About speaker:
With over two decades of expertise in technology, growth marketing, and sales, Som had already distinguished herself as a B2B global marketing leader, earning several prestigious awards along the way. Throughout her career, she has consistently demonstrated her ability to build and guide teams at various stages of growth, from early-stage startups to publicly traded companies. Som has honed her extensive sales and marketing skills through key roles at renowned organizations in the United States, such as Sun Microsystems, Accruent, LivePerson, JW Player, Magnite, and GumGum. Now based in Bangkok, Thailand, she operates her advisory firm, supporting startup clients on a global scale.
Task Preparation: Think about a few key immediate goals around B2B growth of your startup.
12:30 - 14:00: Lunch Break and Transfer to LINE Office, Thailand
Afternoon Session
Location: LINE COMPANY (THAILAND) LV. 18th Floor
https://maps.app.goo.gl/dquvxFtCtn44eoHu8
Host: Norasit Sitivechvichit, Chief Operating Officer, LINE Thailand
About speaker: Norasit is responsible for overseeing and supporting business operations management and commercial innovations including the development and enhancement of the potential services on the LINE application in Thailand. Norasit was an executive at Dentsu Media Thailand before joining LINE Thailand in 2017.
14:00 - 17:30: Leveraging Platforms for Growth
Explore how to effectively leverage platforms for startup growth.
Topics Covered:
Overview of platforms: Types of platforms and their strategic thinking.
Dealing with platforms: Tips on pitching and working with platforms, and understanding what platforms are looking for.
Leveraging platforms: Addressing common pain points for startups and how platforms can offer solutions.
17:30 - 18:30: Check-in by our Principals
18:30 - 20:00: Networking at LINE cafe 17th Floor and Big Meeting Room 17.1